The Weather is owned, the Weather Channel is owned by the same, the military and the powers that are Geoengineering us to extinction (see next article)
E.L. Rothschild LLC Acquires a Majority Stake in Weather Central, LP
Sir Evelyn and Lynn Forester de Rothschild’s Firm Sees Opportunity for Growth in Multi-Platform Weather Solutions Company
NEW YORK–(BUSINESS WIRE)–E.L. Rothschild LLC, a private investment company led by Chairman Sir Evelyn de Rothschild and CEO Lynn Forester de Rothschild, today announced the signing of a definitive agreement to acquire a 70% interest in Weather Central, LP (www.wxc.com). The world’s leading provider of interactive weather graphics and data services for television, web, and mobile, Weather Central’s highly accurate and personalized forecasting offers businesses and consumers a truly unique suite of science-driven weather information products. The company will continue to operate under CEO and founder, Terry Kelly, as well as current management. Financial terms of the acquisition were not disclosed.
The Weather Channel Properties
The Weather Channel Networks are made up of television networks and products for radio, newspapers, digital cable services, and interactive television. The Weather Channel is received by more than 96 million U.S. households. Weatherscan, The Weather Channel’s all-local, all-the-time service, is distributed primarily on digital cable. The Weather Channel HD is a service for subscribers with High Definition TV capability and includes programming content shot in native HD.
The Weather Channel Interactive includes weather.com, and products for broadband and wireless platforms. The No. 1 destination for weather information on the web, weather.com reaches nearly 40 million unique users each month, ranking it among the top 15 most popular websites. In addition, the company operates the No. 2 mobile business in the U.S., with more than 6 million unique visitors per month.
Weather Services International primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors, serving over 5,500 clients in 45 countries. For more than 25 years, WSI has focused on becoming the best in the world at predicting, detecting, and visualizing disruptive weather.
The Weather Channel also holds a minority interest in Pelmorex, a Canadian weather company.
Defense contractor “Raytheon” does all the “forecast” modeling for the National Weather Service and NOAA. Lockheed Martin does the modeling for the FAA. Since both of these private defense contractors are up to their necks in weather modification patents and programs, the “forecasts” are more or less the “scheduled” weather. Now, with the Rothschild’s acquisition of the dominant private modeling organization, the control of weather “modeling” seems complete. This control of “forecasts” and “graphics” provides for the constant visual conditioning that makes the population more likely to accept the constant spraying and manipulation of our weather as “normal”. When the nightly weather “forecast animation” matches what the public sees in the sky, right down to the upper level “haze” or “overcast” from the constant spraying, all seems to correlate, so nothing more is questioned. When the “forecasters” predict a hurricane will make an unprecedented 90 degree turn, and it does, nothing seems wrong. When they say there will be “heavy wet snow” at 40+ degrees, and there is, all appears OK. The global elites have, it seems, “covered all the bases”.
NEW YORK — July 6, 2008 — NBC Universal, Bain Capital and The Blackstone Group today announced the signing of a definitive agreement to acquire The Weather Channel properties from Landmark Communications. The Weather Channel will be operated as a separate entity, based in Atlanta, with management services to be provided by NBC Universal. Financial terms of the transaction were not disclosed.
The transaction includes The Weather Channel Networks, the third-most-distributed cable network, seen in more than 97% of cable television homes in the U.S.; The Weather Channel Interactive, which includes weather.com, the nation’s leading weather website, with nearly 40 million unique visitors per month, and a leading mobile business; and Weather Services International, a global leader in weather forecasting, with more than 5,500 clients worldwide. The transaction is expected to be completed by year-end, and is subject to receipt of customary regulatory approvals. NBC Universal, Bain Capital and The Blackstone Group announced on June 13, 2008, that they had entered into exclusive negotiations to purchase The Weather Channel properties.
Commenting on the planned acquisition, Jeff Zucker, President and CEO, NBC Universal, said: “This will further position NBC Universal as the leading provider of news, information and weather, both online and on television. Joining with The Weather Channel properties plays to our strengths in developing and programming cable networks, and in producing and distributing high-quality content across multiple platforms.”
Ian Loring, a Managing Director at Bain Capital, said: “We are delighted to have the opportunity to join our partners in acquiring the premier franchise in weather information. The Weather Channel is a true pioneer and innovator in the space across a variety of delivery platforms. We are extremely excited about the growth potential of the business, and strongly believe the partnership among the team at The Weather Channel, the management at NBC Universal, and private equity firms with deep media industry experience will continue to develop this unique media asset.”
Michael Chae, Senior Managing Director at The Blackstone Group, said: “This is a premier media asset with a unique position across all three screens — television, PC, and mobile — and exciting growth prospects in each of them. We are looking forward to working toward its continued success with the management of The Weather Channel, the team at our corporate partner NBC Universal and our colleagues at Bain Capital.”
Landmark Chairman and CEO Frank Batten, Jr. commented: “When Landmark launched The Weather Channel more than 25 years ago, we could never have imagined that it would become the multi-platform leader which 120 million people use monthly. While we are extremely proud of how far we’ve come, I know that as part of the NBC Universal consortium, The Weather Channel and its employees will have increased opportunities for growth.”
Landmark President and COO Decker Anstrom added: “The Weather Channel team has built an iconic cable network and brand, a top 15 website, the No. 1 mobile content provider, the world’s leading B2B weather business and the No. 1 weather radar provider, generating consistently outstanding financial results and wide recognition as a model employer and leader in diversity. We deeply appreciate the terrific support that the cable industry has provided, both at our creation and throughout our development, and we look forward to a smooth transition with NBC Universal, which has a great track record in building and growing high-quality news and information businesses, and its partners.”